The Account Marketing Manager (AMM) is responsible for the end to end consumer shopping experience within their respective accounts. The AMM is tasked with developing annual marketing plans with their respective retailers; these plans include digital marketing playbooks, weekly advertising, promotional plans, MDF management and in-store merchandising, lean testing, for the following accounts: Amazon, Costco and other accounts.
Leads annual customer marketing planning process and develops annualized customer marketing plan including:
Developing relationships and influencing the retailer’s digital marketing group to provide the best content to help end users with product research and purchase decision
Development of relationships at the accounts including visual merchandising, digital marketing (including site monetization), testing groups, loyalty programs among others
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